Tuesday, June 9, 2009

Men follow men

Findings of a Harvard Business School study of Twitter:
  • Although men and women follow a similar number of Twitter users, men have 15% more followers than women.
  • an average man is almost twice more likely to follow another man than a woman
  • On a typical online social network, most of the activity is focused around women - men follow content produced by women they do and do not know, and women follow content produced by women they know
  • Among Twitter users, the median number of lifetime tweets per user is one
  • the top 10% of prolific Twitter users accounted for over 90% of tweets
The study has generated some interesting discussion about whether Twitter is primarily a broadcast or conversational platform

No comments:

Post a Comment